Our Story

Our Origins

South Africa

Created in 2017 by husband-and-wife entrepreneurs, Craig Hutchison and Maria Sehlstrom – Ceder’s joined Pernod Ricard in January 2021.

Ceder’s recipe has been developed by distilling both classic botanicals like juniper with more exotic botanicals like rooibos and buchu, sourced from the Cederberg Mountains of the Western Cape in South Africa – where Ceder’s gets its name.

Our Ingredients

15 different botanicals

Basil

Lightly Peppery and Sweet Mint notes Find it in: Ceder’s Crisp

Buchu

Fresh like mint, sweet like blackcurrant Find it in: Ceder’s Crisp, Ceder’s Wild

Chamomile

Floral, Sweet and Earthy Find it in: Ceder’s Crisp

Clove

A little sweet and floral, but mostly warm Find it in: Ceder’s Wild

Coriander

A lemony herb, for the freshness Find it in: Ceder’s Classic

Cucumber

Fresh and Crisp Find it in: Ceder’s Crisp

Ginger

Warm spiced freshness Find it in: Ceder’s Classic, Ceder’s Wild

Grapefruit

Tangy and fresh with a little sweetness Find it in: Ceder’s Wild

Hibiscus

Fruity and Floral Find it in: Ceder’s Rose

Juniper

A fresh forest flavor that gives you all the earthy juniper sensations Find it in: Ceder’s Classic, Ceder’s Crisp, Ceder’s Wild, Ceder’s Rose

Lavender

Floral, fresh, with a touch of mint Find it in: Ceder’s Classic, Ceder’s Crisp

Lemon

Fresh, Zesty Acidity Find it in: Ceder’s Crisp

Oak Wood

Forresty, strong, bold, almost smoked Find it in: Ceder’s Wild

Rooibos

Sweet, woody and a little nutty Find it in: Ceder’s Classic, Ceder’s Crisp, Ceder’s Wild, Ceder’s Rose

Rose

Fragrant, Smooth and Delicate Find it in: Ceder’s Rose

Our Production Process

A Step by Step Process

Step 1

CURATING

The Ceder’s range is made using 15 botanicals, carefully selected for their specific flavors. Juniper and Coriander for instance, are traditional in distilled spirits and make the perfect base for the 4 distinct flavour profiles of the Ceder’s range.

Step 2

EXTRACTING

Each of the botanicals are then individually distilled into a concentrate to capture each unique flavour. Buchu and Rooibos are South African plants found in the Cederberg Mountains, in order to preserve their distinctly wild flavours, our distillers work on very small batches, ensuring great flavour.

Step 3

BLENDING

These meticulously harvested and distilled flavours are then blended together to create the 4 distinct flavour profiles of the range.

Classic, Crisp, Rose and Wild are 4 successful combinations of some of the 15 Ceder’s botanicals and they each have a very distinct personality whilst sharing 3 common elements:

0% ALCOHOL
0 SUGAR

And full of flavour!

Our Manifesto

Live Free Spirit

Live truly. Fully. Mindfully.
Live not by default,
but with intention.

Not on auto-pilot,
but with curiosity
Because life’s not to be wasted.

Live to lead, not to follow.
Live to let go – wherever you go.
Live together, close together.

Live spontaneously
with zero reservations.
Live an adventure with zero baggage.

Live creatively with zero regrets.
Live boldly with zero fear.
Live as if it’s all there is.

Live it all. Live free.
Live it all, freely.

Our Engagements

A brand committed to global carbon neutrality

Every year, Ceder’s calculates its carbon emissions in order to mitigate its impact and offset the residual emissions.

This year, with the help of Climate Impact Partners, Ceder’s has chosen an offsetting project called North Cape Wind in South Africa, a country where Ceder’s sources botanicals such as Rooibos and Buchu for each of its recipes.

The renewable energy project is certified by the Verified Carbon Standard, an independent third party, and ensures carbon sequestration while considering local environmental issues.

Ceder’s – Partner of 1% for the planet

We’ve joined 1% For The Planet, and in doing so, have formalized our commitment to give 1% of our sales to biodiversity conservation charities.

This global movement inspires businesses and individuals to support environmental actions in order to give back the resources which they take from the Earth for profit.

Ceder’s is complex thanks to nature’s biodiversity and it’s only fitting that we give back to help protect biodiversity.

To find out more about 1% For The Planet and putting people and the planet over profit, please see onepercentfortheplanet.org.